Armenian Code Academy & Partners | 2021-2022
PRODUCT ACADEMY

2021 / Armenian Code academy & partners

Product Academy

A unique level-up training&mentorship program for product professionals led by global experts

Next Level Product Professional in 12 months
Training
November 2021 - March 2022
4-month intensive training with global mentors and interactive seminars
01
Networking
April - May 2022

Product community launch and Global Product Conference in Yerevan
02
Mentorship
May - November 2022
6 months of biweekly mentorship sessions with your mentors
03
Choose your path
Product Management
Program Structure
The best way to improve your professional skills and increase your value
Program Duration
4 months
Weekly commitment
5.5 - 8 hours
Instruction Language 
English
Primary Target Audience
Product managers (at least APM level), startup founders, and C-level executives
Product Management Mentors
Rafayel Mkrtchyan, Cohort Lead
Co-founder, Chief Product Officer at PlayEngine
University of California, Berkeley
I am a product management advisor who helps companies improve their product discovery and delivery processes. I teach teams how to set up a winning product strategy, run customer and product development processes, develop outcome- and data-driven mindset, as well as robust their lean, agile, and design thinking skills.
Max Holden
Founder & Art Director
Eva Stark
Customer Support
Julia Bush
Design Director
Carlos Lott
Marketing Director
Sessions Structure
1
Product Management Masterclass Sessions with leading product companies in Silicon Valley
2 sessions every week. Each session will consist of 1-1.5 hours of lecturing, and 1 hour of Q&A, covering topics from the course syllabus
2
Advisory Session by Rafayel Mkrtchyan designed to answer questions about everything product.
1 session every week. Each session will consist of 1.5-2 hours. Students will submit predefined questions and I will go through them
3
“Doing Product @ Company X” sessions from Armenian companies with decent enough product cultures
1 session every 1 or 2 weeks. Each session will consist of 1-hour lecturing, and 1 hour of Q&A.
Product Management Course Syllabus
General Info
  • Introduction to the Program
  • Behind Every Great Product
  • A Day In The Life Of A Product Manager
  • First 3 Months Of Joining A Product
  • Product Manager’s Weekly Toolkit
  • Skill Set A Modern-day Product Manager Should Master
  • Influencing Without Authority
Good Support
  • Introduction to Product Discovery
  • How To Know Your Customers
  • The Magic Behind Continuous Feedback by …
  • Applying Design Thinking To Your Product Discovery
  • Running Product Discovery For Consumer Products
  • Running Product Discovery For Two-sided Products
  • Running Product Discovery For B2B Products
  • Building An Experiment-driven Processes
Product Delivery
  • How To Measure And Prioritize As A Product Manager
  • Building A Winning Product Strategy
  • Building Effective Product Roadmaps
  • Creating Effective Product Requirement Documents by …
  • Choosing The Right Product Development Lifecycle Model
  • A Story Of A Successful Launch
  • Building AI-powered Products
Data-Driven Product Management
  • Data Analytics For Better Decision Making
  • Product Manager’s Analytics Tool Kit
  • The Fundamentals Of Split Testing
  • Choosing The Metrics That Matter The Most
  • Using Data To Make Go-to-market Decisions
  • Analyzing User Behavior Inside Your Product
Selected Topics
  • Becoming A Growth-oriented Product Manager
  • Product Management for Data Science and AI
  • Supporting Product Internalization And Localization
  • Deciding Monetization Models And Product Pricing Strategies
Product Design
Program Structure
The best way to improve your professional skills and increase your value
Program Duration
4 months
Weekly commitment
up to 8 hours
Instruction Language 
English
Primary Target Audience
UX/UI Product UX Designers with some experience, who needed a level up
Product Design Mentors
Anna Vasyukova, Cohort Lead
Lead Product Designer @Circa | Certified UX Designer | Mentor @ADPList | 15+ years in Product Design
I’m an experienced data-driven UX designer who leads end-to-end UX process:
efficient UX process setup, design system setup, qualitative and quantitative user research, market research, product design decision making, ideation, creating user flows, prototyping, validation, UX metrics setup, UX analytics.
Max Holden
Founder & Art Director
Eva Stark
Customer Support
Julia Bush
Design Director
Carlos Lott
Marketing Director
Sessions Structure
1
Product Design Masterclass sessions from leading product companies.
2 sessions every week. Each session will consist of 1-1.5 hours of lecturing, and 1 hour of Q&A, covering topics from the course syllabus
2
Q&A Sessions with professionals
1 session every week. Each session will consist of 1.5-2 hours. Students will submit predefined questions and I will go through them
3
Speaker sessions
1 session every 1 or 2 weeks. Each session will consist of 1-hour lecturing, and 1 hour of Q&A.
Product Design
Course Syllabus
General Info
  • Intro into UX
  • Benefits of UX
  • UX roles
  • Design approaches & processes (Double diamond, Design Thinking, Lean UX)
  • Data-driven UX Design
Discovery
  • Value of research studies
  • Get to know the people we're designing a solution for
  • Path to User Empathy
  • Understanding Mental Models
  • Defining the problem and the design challenge
  • Problem Statement
  • Design and execute a UX Research Plan, (research goals, recruiting criteria, and scripts)
  • UX Research Methods
  • Determine which research methodology to use for your projects and when it’s most appropriate
Analyzing Findings
  • Analyze qualitative and quantitative data collected during the research
  • Discover themes and opportunity areas from research
  • Define problems as an opportunity
  • Mapping technics
  • Turning data into personas
  • Assumption Personas
  • Create a Journey Map to understand customer needs
  • Discovery results' presentation
  • Critical thinking
Ideation
  • Collaborative ideation techniques and how to apply them to focus on the best ideas
  • Idea Prioritization Technics
  • Decision-making Frameworks
  • Organizing Ideation workshops for your team
  • Finding Inspiration and Creativity
Usability 
  • Fundamentals of Usability
  • Usability Heuristics
  • The underlying reasoning of usability guidelines
  • The Human Mind and Usability
  • Cognitive phycology and user behaviour
  • HCI and the psychology behind user decision-making
  • Emotional design
  • UX Laws
Building the Product 
  • Information architecture: principles and validation
  • User Flows
  • Visual hierarchy
  • Understand various user interface layouts at different levels of fidelity
  • Sketching, Wire-framing, Prototyping
  • Rapid Prototyping for Product Design
  • UX Deliverables
  • Design Systems and Pattern Libraries
Usability Testing 
  • Usability Testing Principles
  • Plan, run, analyze
  • Quick testing methods
  • Usability test tasks
  • Usability test metrics
  • Usability evaluation and analysis
  • Iterate on prototypes based on user feedback
  • Prioritize the issues
UX Metrics & Analytics 
  • How can we measure the design's success?
  • Formative vs. Summative Evaluations
  • UX Benchmarking
  • UX Metrics Frameworks
  • Define actionable metrics that will work best for your own product.
  • Connect UX Metrics and KPIs
  • Connecting UX metrics to organizational or business goals
  • Calculate ROI
Data-Driven UX
  • Analytic tools
  • Data-driven design tools
  • Quantitative UX data
  • Data-Driven Design Thinking
  • Presenting analytic data
  • Post-Launch Analysis
Process Set Up In Your Company
  • What to start with when joining a project
  • UX Questionnaire
  • Transparent & Collaborative Design Process
  • Effective Communication with Executives and Stakeholders
  • Gaining stakeholder buy-in
  • UX Design Strategy
  • DesignOps
  • Helping your organization understand the value of Design
  • Product design maturity level
  • Solo Product Designer
  • Deliver great products with Agile
  • Design Sprints
Inclusive Design 
  • Principles of inclusive design
  • Accessibility
  • Design for Inclusion
  • WCAG Principles
UX Writing 
  • Right content for the right user
  • Voice and tone
  • Microcopy
  • Onboarding users
  • Collaborating with UX Writer
Course Price
1.800.000 AMD
by Income Share Agreement
for participants who are not ready to change the workplace after the course
Join now
600.000 AMD
by Income Share Agreement
for students with scholarships from Product Academy partners
Join now
What is Income Share Agreement?
Income Share Agreement (ISA) means that our success completely depends on your professional and financial growth. According to ISA you pay 20% of monthly gross salary until the entire tuition fee is not covered.
Apply for a scholarship from our partners
and get a chance to join them right after the graduation
Apply now
Choose your domain
I want to get a scholarship and a job opportunity after the graduation
Armenian Code Academy
3 Hakob Hakobyan St.
Through immersive classes, ACA teaches you the skills you need in your future career as a successful and competitive professional.
Contact us

+374 (44) 48 16 32

Hakob Hakobyan 3, Yerevan, Armenia

info@aca.am